The Official
Denim Guide
How to party in denim:
Rock florals
It’s the pop of personality you’ve been searching for— pair it with a buttery velvet top for instant elevation.
How to party in denim:
Add a touch of texture
A look that says “I’m cool” but in a totally effortless way. Try a sparkly top & jacket, or even just a plain white T-shirt.
How to party in denim:
Make it metallic
Denim or molten silver...how about both? It shines in the light (we love a flashy moment) and feels super-chic for a night out.
Brands we love
A modern-day classic, Good American is acclaimed for their amazing quality & inclusive sizing
The name that knows denim: Levi's has been bringing you amazing cuts & endless looks for decades
Contemporary brand Avec Les Files is always one step ahead of the latest trends
New at Macy's! Manhattan-based Blank NYC brings its urban attitude with an edgy vibe
Customer favorites
Good Waist palazzo jeans
"Soft denim, fitted through the waist and hips, very wide palazzo type legs."
Dojo Tailorless flare-leg jeans
"Love the shape & fit of these. They are true to size, but have length—perfect to wear with heeled shoes."
Drawstring cropped utility jeans
"I love the drawstring & how they hit on my waist. They’re a little baggy, which is what I was looking for."
Cinched-waist baggy jeans
"By far my favorite jeans! I liked them so much, I also got them in black!"
Good Extreme barrel jeans
"These jeans fit perfect. The cutest barrel jeans. True to size with still the baggy barrel style."
94 baggy wide-leg jeans
"I just love them—got them in 3 colors, they are so comfortable."
Cotton smocked-back dress
"The fit and flow of this dress is flattering for all body types."
Types of silhouettes
Relaxed
Looser through the hips and thighs with a higher rise for added comfort, relaxed jeans offer an easy, laid-back fit that doesn’t compromise on style.
Straight
A clean, classic silhouette—these styles maintain the same width from hip to hem for a timeless straight-leg look.
Wide leg
Fitted at the waist and hips, then ultra-relaxed through the leg. Wide-leg jeans bring effortless volume and a modern statement shape.
Flare
Slim through the hips and thighs then flaring out at the knees, this style creates a “flare” or “bell bottom” effect that elongates the legs.
Skinny
Our most form-fitting style—skinny jeans hug from waist to ankle, delivering a sleek leg-lengthening look.
Meet the rises
What's your wash?
Frequently asked questions
What is denim made of?
Denim is a durable cotton twill fabric, typically made of 100% cotton or a cotton blend with elastane or polyester for added stretch and comfort.
Do jeans shrink in the dryer?
Yes, jeans can shrink in the dryer, especially if they’re made of 100% cotton. To prevent shrinkage, wash your jeans in cold water and air dry or tumble dry on low heat.
How often should you wash your jeans?
Unless they’re visibly dirty or stretched out, jeans don’t need to be washed after every wear. Washing them every 5-10 wears helps maintain their shape, color, and fit.
Are jeans supposed to stretch?
Yes, most modern jeans are designed to stretch slightly with wear, especially if they contain elastane or spandex. This improves comfort and allows for better fit and flexibility.
How do I wash jeans to prevent fading and shrinkage?
To keep jeans looking new, wash them inside out in cold water on a gentle cycle. Avoid harsh detergents or bleach, which can cause fading. Air drying is best to prevent shrinkage, but if you use a dryer, choose a low-heat setting. Limit washes to every 4–6 wears to preserve the denim’s color and shape.
What shoes should I wear with different jean styles?
Styling shoes with jeans is all about creating balance and showing off your personal style. The best shoes depend on your denim silhouette: —Skinny jeans: Pair with ankle boots, flats, or sneakers. —Straight-leg jeans: Work well with loafers, low-profile sneakers, or heels. —Bootcut or flare jeans: Balance the shape with heeled boots or wedges. —Wide-leg jeans: Try platform sneakers, chunky sandals, or block heels.
How do I choose the best jean style or wash?
Pick a jean style based on both fit and occasion. Skinny or slim jeans offer a sleek, modern look, while straight-leg or relaxed jeans are more casual. For washes, dark denim looks polished and works well for office or night-out outfits, while light or distressed washes give a laid-back vibe. Try different rises, like high-rise for a flattering waistline or mid-rise for everyday comfort, to find your best fit.
How much stretch should my jeans have?
Most jeans today include some stretch for comfort. Look for denim with 1–2% elastane or spandex for flexibility that still holds its shape. More than 3% stretch gives a legging-like feel but may loosen quickly. If you prefer structured denim, choose 100% cotton for a more traditional fit that molds to your body over time.
